Branding

Powerful branding distinguishes your business with a compelling visual identity in order to make an impact in your industry.

A Professional Logo Design Is One That Is…

 

Unique:
Your logo design should stand out in the marketplace and be instantly recognizable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.

Illustrative:
Even though your logo design doesn’t have to directly show to your products or services, it should reflect something about your company’s values or culture. Ideally your company’s culture resonates with the thoughts or beliefs of your target audience. Understanding and defining your target audience will go a long way towards being able to craft an effective and appropriate logo for your brand that resonates with your audience and helps add legitimacy to your business. Part of creating a captivating logo is choosing an appropriate color that helps conjure the emotions you want from viewers.

Memorable:
A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.

Flexible:
A strong logo should translate well across a variety of different media. A logo design that looks fantastic on a website should also impress potential clients that receive your business card or see your logo on a large billboard. This means that your logo should be optimized for every channel on which it could be presented so that you can avoid blurry images or other sizing problems. If your logo does not make the transition from one medium to another flawlessly, your company’s legitimacy could suffer.

Informative:
While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.

Works in Color or Black & White:
Although color is an important part of any well designed logo, color might not always be available to users that are looking at yours. If your logo suffers when it doesn’t benefit from color, your brand might be losing out on grabbing attention and business from a percentage of your audience. As a result, your logo should be designed in a way that makes it an effective attention-grabber for audiences that are able to view it both with and without color.